International Marketing Review: Volume 29 Issue 2

Subject:

Table of contents

Brand as credible commitment in embedded licensing: a transaction cost perspective

Marshall S. Jiang, Bulent Menguc

The purpose of this paper is to study brand embedded licensing (technology licensing and brand licensing combined) and its theoretical difference from standard licensing…

1778

Korean international joint ventures: how the exchange climate affects tacit knowledge transfer from foreign parents

Chansoo Park, Ilan Vertinsky, Chol Lee

The purpose of this paper is to develop and test a theoretical model to examine how exchange climate attributes and contextual factors between two parent firms in an international…

2350

Learning orientation in export functions: impact on export growth

Anne L. Souchon, Joseph A. Sy‐Changco, Belinda Dewsnap

The purpose of this paper is to examine how the learning orientation of export functions affects their growth performance.

1827

Kirznerian and Schumpeterian entrepreneurial‐oriented behavior in turbulent export markets

Sanna Sundqvist, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan

The purpose of this paper is to shed light on the mechanisms by which entrepreneurial‐oriented behaviours (EOB) enhance international business performance. In so doing, the…

2884
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan