Table of contents
Comparative, cross‐cultural, and cross‐national research: A comment on good and bad practice
John CadoganThe paper seeks to provide guidance for those who have data from multiple countries and are considering writing a comparative or cross‐cultural/national research paper.
Benefits‐based drivers of exporters' attitudinal commitment toward their foreign distributors: A longitudinal study
Claude ObadiaThis study seeks to investigate the benefits that trigger exporters' attitudinal commitment and examines their effects by taking into account the temporal dynamics of cross‐border…
Animosity, subjective norms, and anticipated emotions during an international crisis
Amro A. Maher, Sarah MadyThis research seeks to add to the body of research pertaining to animosity by examining the additional roles of anticipated emotions and subjective norms on consumers' purchase…
Immigrant employee effects in international strategy: An exploratory study of international service firms
Henry F.L. Chung, Peter Enderwick, Jinda NaruemitmongkonsukThis exploratory study aims to examine the influence of immigrant employee effects within a sample of small New Zealand‐based international service providers.
Cross‐cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory
Lola C. Duque, Nora LadoThis paper seeks to propose Albert Hirschman's theory of “exit, voice and loyalty” as a complementary conceptual framework to Hofstede's cultural dimensions and use them in…
The cross‐cultural appropriateness of survey‐based value(s) research: A review of methodological issues and suggestion of alternative methodology
Leah WatkinsCross‐cultural research in marketing has been dominated by survey‐based quantitative approaches; however, the assumption of prior validity required for the adoption of the survey…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan