Table of contents - Special Issue: Marketing strategies of MNCs from emerging markets
Country image and consumer preference for emerging economy products: the moderating role of consumer materialism
Mehmet Demirbag, Sunil Sahadev, Kamel MellahiThis paper aims to explore the moderating role of materialism in the relationship between country image and product preference with particular reference to emerging economies.
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
Marc Fetscherin, Mark ToncarThe purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to…
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Yung‐Chul KwonThe study of the market orientation of MNC subsidiaries in foreign markets has been generally limited. This paper, therefore, aims to assess the effects of market orientation on…
Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms
Ruey‐Jer “Bryan” Jean, Rudolf R. SinkovicsThere has been growing interest on how emerging country firms can improve collaborative relationships with their international supply chain partners and improve performance…
Internationalizing by learning: the case of Chinese high‐tech new ventures
Huan Zou, Pervez N. GhauriThe purpose of this paper is to understand how high‐tech firms from China internationalize and to determine whether they follow the gradual internationalization model suggested by…
The internationalization of emerging market business groups: an integrated literature review
Attila Yaprak, Bahattin KarademirThe purpose of this paper is to review the extant literature on the institutional, market‐centered, and the resource‐based perspectives on the internationalization of BGs in…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan