Table of contents
Subsidiary size, internationalization, product diversification, and performance in an emerging market
Yu‐Ching Chiao, Chow‐Ming Joseph Yu, Peng‐Yu Li, Yi‐Chuan ChenThis study aims to explore subsidiaries' diversification strategies, both internationally and with regard to their product offerings. The study seeks to examine, at the subsidiary…
Cross‐border interfirm cooperation: the influence of the performance context
Claude ObadiaThis study aims to examine the antecedents and consequences of a cooperative norm in exporter‐importer relationships. Moreover, it seeks to investigates the impact of the past…
The influence of marketing capabilities on economic international performance
Andreu Blesa, Maria RipollésThe paper's objective is to demonstrate that marketing capabilities have positive effects on firms' international performance. These effects may be both direct and indirect…
The role of networks and matching in market entry to emerging retail markets
Ulf Elg, Pervez N. Ghauri, Veronika TarnovskayaThe purpose is to investigate how a retailer identifies critical network actors and gains their support when entering an emerging market. and to examine the role of a firm's…
E‐readiness and trust: macro and micro dualities for e‐commerce in a global environment
Pierre Berthon, Leyland Pitt, Dianne Cyr, Colin CampbellThe paper's aim is to create a framework for national readiness and receptivity to e‐commerce at both the business to business (B2B) as well as business to consumer (B2C) levels.
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan