Table of contents
The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms
Steven H. Seggie, David A. GriffithThe extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The…
A meta‐analysis of effect sizes in international marketing experiments
Xuehua Wang, Zhilin YangEffect size is an important determinant of statistical power. However, very few experimental studies in international marketing (IM) report effect sizes and no meta‐analysis work…
Managerial risk perceptions of international entry‐mode strategies: The interaction effect of control and capability
David Forlani, Madhavan Parthasarathy, Susan M. KeaveneyThe primary purpose of this paper is to investigate how opportunity for control and firm capability interact to moderate the amount of risk that managers associate with various…
A cross‐cultural validation of a gender role identity scale in marketing
Susan M.B. Schertzer, Daniel Laufer, David H. Silvera, J. Brad McBrideThe purpose of this paper is to explore the cross‐cultural efficacy of a gender identity scale commonly used in marketing: the shortened version of the Bem Sex Role Inventory…
Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty
Byoungho Jin, Jin Yong Park, Jiyoung KimThe purpose of this paper is to empirically compare the impact of firm reputation on consumers' evaluation of e‐tailers' market response outcomes (satisfaction, trust, and…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan