Table of contents
Consumer ethnocentrism in the German market
Heiner Evanschitzky, Florian v. Wangenheim, David Woisetschläger, Markus BlutInternational marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign…
Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation
Ayalla Ruvio, Aviv Shoham, Maja Makovec BrenčičThe purpose of this paper is to develop and validate cross‐culturally a short‐form, consumers' need for uniqueness (CNFU) scale. The length of the original scale (31 items) might…
The impact of national stereotypes on the country of origin effect: A conceptual framework
Michael Chattalas, Thomas Kramer, Hirokazu TakadaThe purpose of this paper is to advances a conceptual framework in which the impact of national stereotype dimensions on country of origin (COO) effects is explicitly modeled and…
Antecedents, moderators and dimensions of country‐of‐origin evaluations
Sadrudin A. Ahmed, Alain d'AstousThe purpose of this paper is to provide an in‐depth examination of country‐of‐origin (COO) perceptions of consumers in a multinational setting. It shows how explanatory factors…
Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
Eva Martinez, Yolanda Polo, Leslie de ChernatonyThe purpose of this paper is to propose and test a model that shows how extending a brand affects the overall brand image. The relations between the relevant variables in brand…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan