International Marketing Review: Volume 22 Issue 5

Ethics and international marketing: Research background and challenges

Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin

This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current…

Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream

William Low, Eileen Davenport

This paper examines the ethics of marketing both fair trade products and the movement's message of change, as fair trade shifts from a distribution system that relied on…

Consumer preferences for the marketing of ethically labelled coffee

Patrick De Pelsmacker, Wim Janssens, Ellen Sterckx, Caroline Mielants

This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee, i.e. type of…

A cross‐cultural study of the role of religion in consumers' ethical positions

Bettina Cornwell, Charles Chi Cui, Vince Mitchell, Bodo Schlegelmilch, Anis Dzulkiflee, Joseph Chan

Previous studies have looked at how socio‐economic and political factors play a role in consumers' ethical positions, but few have considered the role of religion which is a major…

International green marketing: A comparative study of British and Romanian firms

Călin Gurău, Ashok Ranchhod

The market of ecological products is growing exponentially at global level, however, there are very few studies focused on the international marketing strategies of eco‐firms…

Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics

Janet K.M. Marta, Anusorn Singhapakdi

The purpose of this study is to examine differences in the ethical decision‐making processes of Thai and American businesspeople, considering perceived moral intensity, corporate…

An ethics of representation for international marketing communication

Jonathan E. Schroeder, Janet L. Borgerson

This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides…