Table of contents
Analyzing the cultural content of web sites: A cross‐national comparision of China, India, Japan, and US
Nitish Singh, Hongxin Zhao, Xiaorui HuTo explore the depiction of cultural values on international web sites.
Export intermediation and the internet: an activity‐unbundling approach
Poul Houman AndersenTo construct a theoretical framework for understanding the impact of the digitalisation of transactions on the organisation of export intermediation.
A conceptual framework of antecedents of information search in exporting: Importance of ability and motivation
Poh‐Lin YeohThe most commonly used segmentation approach to understand information acquisition behavior in the exporting context is to group individuals/firms on a variety of demographic and…
The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts
Richard Ettenson, Jill Gabrielle KleinThe frequency and sophistication of consumer boycotts continue to increase from already high levels. Surprisingly, only limited research in marketing has investigated this topic…
Ethical segmentation of consumers in developing countries: a comparative analysis
Jamal A. Al‐Khatib, Angela D'Auria Stanton, Mohammed Y.A. RawwasThe purpose of this study is to segment the consumer Gulf market based on actionable and strategy yielding marketing variables (i.e. ethical orientations, trust, opportunisms and…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan