International Marketing Review: Volume 2 Issue 3

THE CHANGING ENVIRONMENT OF INTERNATIONAL MARKETING

Vern Terpstra

This article presents an evaluation of the global marketplace and contemporary changes. The author offers observations and insights in the areas of dynamic world geography and…

DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS

James D Goodnow

Theories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result…

DIFFERENT PERCEPTIONS OF JAPANESE MARKETING

William Lazer

Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market…

DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN

Michael R. Czinkota

This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the…

PRICE‐QUALITY RELATIONSHIP AND TRADE BARRIERS

Johny K Johansson, Gary Erickson

This paper presents some rather complicated empirical work employing econometric modelling to demonstrate the validity of a quite simple proposition: the use of a product's price…

A STRATEGY FOR SMALL BUSINESS INTERNATIONALISATION

Pat Joynt, Lawrence Welch

In this article a new Norwegian approach to assisting small companies to develop international operations is examined. The aim of the scheme is, gradually, to mould groups of…

A STUDY OF PLANNING FOR EXPORT OPERATIONS

Peter G Walters

The paper focuses on an area where little research has been undertaken, namely export planning activity. Using a definition of planning as a one‐cycle process, attention is…