Table of contents
Antecedents of international new product rollout timeliness
Veronica WongDelays in product rollout can pose significant problems for international companies seeking to introduce new products across many countries. Although past research has identified…
Exploring channel internalization among Spanish exporters
Alex Rialp, Catherine Axinn, Sharon ThachThe internalizing of export operations inside the firm is examined with data from 2,264 Spanish exporters. An interpretive framework for understanding the channel integration…
The Born Globals: A new generation of small European exporters
Øystein MoenOver the last decade several studies have focused on what have been called International New Ventures or Born Globals – firms that engage in significant international activity a…
Global advertising strategy: The moderating role of brand familiarity and execution style
Jae H. Pae, Saeed Samiee, Susan TaiThe significant body of published work in global advertising literature focuses on the standardization and localization of the advertising campaign from a marketing strategy…
The use of multiple export channels by small knowledge‐intensive firms
Rod B. McNaughtonA transaction cost analysis model of the situations in which small knowledge‐intensive firms use multiple distribution channels to serve a foreign market is developed. The central…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan