International Marketing Review: Volume 19 Issue 1

International business versus international marketing

Peter Buckley

Suggests that international marketing has forgone its pretensions to colonise vast areas of intellectual space in favour of concentration on micro‐issues. Analyses of research in…

Simultaneous determination of entry timing and involvement level: An optimization model for international marketing

K. Sivakumar

The globalization of markets and businesses has meant that many companies now consider the world as a potential marketplace. In this changing environment, two crucial decisions…

Activating the marketing concept in a global context: An MNC country managers’ perspective

Cheryl Nakata

There is limited understanding of how businesses, particularly in a global context, activate the marketing concept in order to become market‐driven. A study was conducted to…

Overcoming the attribute prespecification bias in international marketing research by using non‐attribute‐based correspondence analysis

Naresh K. Malhotra, Betsy Charles Bartels

In international marketing research, the researchers are often required to prespecify the salient attributes of a product or service. However, research that prespecifies…

Export education: perceptions of sporadic and regular exporting firms

Saeed Samiee, Peter G.P. Walters

Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive…

Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

David Bennett

Marketing across Cultures (3rd edition)

Gavin Jack