Table of contents
Viewpoint: international marketing studies ‐ time to break the English‐language strangle‐hold?
Nigel HoldenConsiders that mainly mono‐lingual marketing scholars in universities and business schools in the English‐speaking world may sometimes think that anything which is not produced in…
2199
Achieving acceptable advertising: An analysis of advertising regulation in five countries
Debra HarkerAdvertising is the most visible element of modern marketing, however it is often accused by its critics of being intrusive and pervasive, and neither of these accusations can be…
9191
Market orientation and business performance: some evidence from Hong Kong
Jimmy Chan Hung Ngai, Paul EllisRecent studies conducted in the USA and the UK have shown evidence of a relationship between market orientation and company performance. The overall aim of the research reported…
3749
The bases of power in international channels
Ugur YavasThis study tests the psychometric properties of alternative power measures ‐ which are grounded in the US research ‐ in Saudi Arabia and investigates if the power‐conflict and…
1578
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan