International Marketing Review: Volume 14 Issue 1

International marketing textbooks: A citation analysis as an indicator of the discipline’s boundaries

Eugene D. Jaffe

Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on…

Strategic and performance issues associated with mode of entry substitution patterns: A comparison of Canadian and US manufacturing firms

Sam C. Okoroafo

Investigates the determinants, decision process, and performance of mode of entry substitution patterns used by multinational firms. Based on past research, two paths (incremental…

Japanese couples’ marital roles in stages of product purchase decision making

Tony L. Henthorne, Michael S. LaTour, Tim W. Hudson

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and…

Country of origin, national loyalty and product choice: The case of international air travel

E.R. Bruning

Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social…

Internationalization of domestic product life cycles: An exploration of causality

Laurence W. Jacobs, James R. Wills, A. Coskun Samli, William R. Bullard

Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production…