Table of contents
Ethics at the purchasing/sales interface: an international perspective
Graham WoodExamines the ethical problems within international purchasing andsales interactions. Bribery is identified as the major problem, thoughthis is only true in North‐South trade, and…
Global corporate philanthropy: a strategic framework
Françoise L. SimonOver the past decade, corporate philanthropy has undergone twofundamental transformations – strategic refocusing andglobalization. Faced with scarcer resources and downsizing…
Tourism marketing ethics: an introduction
Marion WheelerDiscusses the nature of the tourism product, the paradoxes whichoccur with its development and the role that ethics can play in themarketing of the tourism product. Green tourism…
Moral conflicts among Norwegian advertising professionals: A summary of pilot data
Johannes BrinkmannPresents a pilot study on the frequency and seriousness of roleconflict among 152 advertising professionals carried out in autumn 1993in Norway. Other questions dealt with our…
Personal and professional values underlying ethical decisions: a comparison of American and Thai marketers
Anusorn Singhapakdi, Kumar C. Rallapalli, C.P. Rao, Scott J. VitellCultural differences in moral judgements are generally recognizedby marketing ethicists. Attempts to investigate the issue ofcross‐cultural ethical differences by comparing US…
Do not‐for‐profits value their customers and their needs?
Ian BruceNot‐for‐profit organizations, sometimes called charities orvoluntary organizations, are assumed to be serving their customers well– but are they? A customer segmentation is…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan