International Marketing Review: Volume 11 Issue 6

Subject:

Table of contents

Export Marketing Research and the Effect of Export Experience in Industrial SMEs

Susan J. Hart, John R. Webb, Marian V. Jones

Examines the market research activities of UK industrial exporters.First reviews the literature concerned with information forinternational marketing in general and export…

3920

Successful Export Practice: The UK Experience

Chris Styles, Tim Ambler

Aims to update a previous study into the marketing practices ofsuccessful UK exporters. Finds that the majority of success factorsidentified over a decade ago are still valid…

3746

Print Advertising in the Pacific Basin: An Empirical Investigation

Rajshekhar Javalgi, Bob D. Cutler, D. Steven White

Investigates the regional standardization issue in global advertising bycomparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of…

1919

A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements: A Comparison of American and Thai Marketers

Anusorn Singhapakdi, Scott J. Vitell, Orose Leelakulthanit

Moral philosophers and marketing ethicists generally agree thatvariations in moral judgements exist between different cultures.Compares American marketers with Thai marketers with…

3393
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan