Table of contents
Export Marketing Research and the Effect of Export Experience in Industrial SMEs
Susan J. Hart, John R. Webb, Marian V. JonesExamines the market research activities of UK industrial exporters.First reviews the literature concerned with information forinternational marketing in general and export…
Successful Export Practice: The UK Experience
Chris Styles, Tim AmblerAims to update a previous study into the marketing practices ofsuccessful UK exporters. Finds that the majority of success factorsidentified over a decade ago are still valid…
Print Advertising in the Pacific Basin: An Empirical Investigation
Rajshekhar Javalgi, Bob D. Cutler, D. Steven WhiteInvestigates the regional standardization issue in global advertising bycomparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of…
A Cross‐cultural Study of Moral Philosophies, Ethical Perceptions and Judgements: A Comparison of American and Thai Marketers
Anusorn Singhapakdi, Scott J. Vitell, Orose LeelakulthanitMoral philosophers and marketing ethicists generally agree thatvariations in moral judgements exist between different cultures.Compares American marketers with Thai marketers with…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan