Table of contents
Towards the Fifth‐generation Innovation Process
Roy RothwellThe growing complexity and pace of industrial technological change areforcing firms to forge new alliances and to respond more efficiently tomarket changes. This process is…
Accelerating the Design‐build‐test Cycle for Effective Product Development
Steven C. Wheelwright, Kim B. ClarkAn understanding of effective problem solving is essential for everyoneinvolved in development teams. For most development projects, thedesign‐build‐test cycle is the fundamental…
Listening to the Voice of the Market
Axel JohneDiscusses the advantages of different styles of market listening forspecific product development activities. Four types of productdevelopment activities are considered: routine…
New Products : The Factors that Drive Success
Robert G. CooperWhat are the keys to superior new product performance? Integrates theresults of several of NewProd studies of hundreds of new productsuccesses and failures. Identifies the key…
The Multiple Convergent Processing Model of New Product Development
Susan J. Hart, Michael J. BakerA recent focus of attention in the new product development literaturehas been the need to quicken the process of development in order todecrease “time‐to‐market”. Various…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan