International Marketing Review: Volume 1 Issue 3

THE USE OF PORTFOLIO MODELS FOR PRODUCTION RATIONALIZATION IN MULTINATIONAL FIRMS

Lawrence R. Carapellotti, Saeed Samiee

This article suggests the use of portfolio models to facilitate the production rationalization process in multinational firms. The degree to which portfolio planning is adopted…

THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING

Nigel Piercy

One of the greatest gaps in our knowledge of how marketing decisions for domestic and international operations are made relates to the impact of the organisational setting in…

THE FUTURE OF THE INTERNATIONAL CODE OF MARKETING OF BREASTMILK SUBSTITUTES: THE SOCIO‐LEGAL CONTEXT

Thomas V. Greer

The International Code of Marketing of Breastmilk Substitutes, written by the World Health Organization and joined in by the United Nations International Children's Emergency Fund…

CO‐OPERATIVE MARKETING IN EUROPEAN AGRICULTURE: ORGANISATIONAL STRUCTURE AND MARKET PERFORMANCE

Gordon Foxall

The United Kingdom differs from most of its partners in the European Community in that its farmers generally prefer non co‐operative channels of distribution for their produce…

THE USE OF FOREIGN CURRENCY FUTURES TO REDUCE EXCHANGE RATE RISK

Ike Mathur, David Loy

Introduction In a world of increased uncertainty about the future value of exchange rates and increased visibility of foreign exchange gains and losses, it is not surprising that…

THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE

Sandra M. Huszagh, Arthur Murphy

This paper examines influence in husband/wife purchasing decisions for durable goods among Mexican consumers in three income groups. Results indicate traditional husband dominance…