Table of contents
Expert systems in the marketing organization
Robert W. Stone, David J. GoodExamines the value of expert systems in marketing organizationsthrough a national mail survey of 117 marketing executives. All theexamined respondents reported the successful use…
Manufactoring: a wide product range at a low cost
Kevin DaleDiscusses how the adoption of a “manufactoring”strategy can solve the dilemma of market demand for a wide range ofproducts and assesses the concomitant cost of producing and…
Managing the forecasting function
Nada R. SandersThe usage of formal statistical forecasting procedures has beenshown in numerous studies to improve forecast accuracy and,consequently, organizational performance. However, the…
Review of soft systems methodology
A. Platt, S. WarwickSoft systems methodology (SSM) is an approach to modelling humanactivity systems that is becoming increasingly popular as a means oflearning about, and improving, such systems…
New developments in fuzzy logic computers
Linda Stotts, Brian H. KleinerSets out to provide an understanding of the theory of fuzzy logicby supplying background details concerning its evolution in mathematicsand computer science. Once a basic…
ISSN:
0263-5577Renamed from:
Industrial ManagementOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Alain Yee Loong Chong
- Prof Hing Kai Chan