Industrial Management & Data Systems: Volume 87 Issue 11/12

Subjects:

Table of contents

Working with Advertising Agencies — The Saab‐Scania Experience

Lars Einar

The development of Saab's strategy over the past decade is described. This has been a success story where conventional marketing methods adapted to Saab's special conditions and…

Integrated Software for Improved Productivity and Management Information

Ross Milburn

Firth‐Derihon Stampings are one of the UK's leading forgings manufacturers, and, in common with many large engineering concerns, ran into difficulties in the 1970s with the world…

Managing R&D in a Japanese Company: The Toray Corporation

Yoshio Matsumoto

Japan's Toray Corporation is discussed to illustrate a successful company's evolvement from a textile company into a multi‐product high‐tech company. To achieve this, the…

The Challenge of Change

Brian Wilson

There are ways to use the opportunity of change to better effect — to revitalise an organisation and give it advantages over its competitors. By confronting issues, action becomes…

The Power of the Name and Address

Dick Pickles

How one company has developed its use of customers' names and addresses is discussed. Thorn‐EMI would claim to have installed the first extensive EPOS system, but this was aimed…

Cover of Industrial Management & Data Systems

ISSN:

0263-5577

Renamed from:

Industrial Management

Online date, start – end:

1980

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Alain Yee Loong Chong
  • Prof Hing Kai Chan