Table of contents
Defining the customer’s expectations in e‐business
Roberto Gilioli RotondaroE‐commerce has recently generated, at a very fast rate, a lot of new techniques trying to win customers and make money. The success of these techniques can only be real if the…
Western exporting manufacturers’ channel structure in emerging markets
Lee LiShould western exporting manufacturers use independent resident distributors or employee salesforce when they enter emerging markets? Existing theories provide different answers…
Market segmentation via structured click stream analysis
Kuang‐Wei Wen, Kuo‐Fang PengAccurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on…
The role of trust, quality, value and risk in conducting e‐business
May W.C. So, Domenic SculliRisks and uncertainties inherent in the Internet often deter consumers from using it as a shopping channel. Companies usually assume that advanced technologies will solve such…
Using lean principles to streamline the quotation process: a case study
Conan M. Buzby, Arthur Gerstenfeld, Lindsay E. Voss, Amy Z. ZengThe quotation process tightly links the manufacturer and its suppliers and customers on a supply chain. An excellent record of successful quotes not only benefits trading…
ISSN:
0263-5577Renamed from:
Industrial ManagementOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Alain Yee Loong Chong
- Prof Hing Kai Chan