Strategic Direction: Volume 37 Issue 3

Subject:

Table of contents

China crisis: An illustration of the damaging effects of brand hate

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

540

Not just the bottom line: Using balance scorecard strategies to broaden organizational success metrics

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

1079

Innovation is king: Adopting nudge innovation to improve organizational competitive advantage

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

553

Psychological change strategies for neutralizing cognitive inertia: A humbling senior management journey into the technological capability of junior employees

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

203

Market entry timing and performance: Customer reviews are revealing

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

201

Revealing the secrets of Qatar Airways' success: Emerging economy strategies for building a global brand against the odds

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

1955

Best of both worlds: Combining strategies to optimize performance

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The social factor: Using surface credibility in social commerce to predict and improve sales

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

140

It’s a trust thing: Adapting to a crisis through authentic leadership using corporate social responsibility

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

333

Towards improved firm performance: The role of corporate and strategic entrepreneurship

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

220

Creating upside in export markets: Pulling back the curtain on competitive dynamic marketing capability approaches

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

260

Mining tech-fueled value from the procurement function: Strategies for boosting supply chain effectiveness

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

236

Sustainable profiteering?: Considering ways to be sustainable in a capitalist world

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele