Strategic Direction: Volume 31 Issue 1

Silence: the golden strategy?

The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he…

The value of social media: How Facebook activities increase brand engagement

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Blending resilience and sustainability: Business success in an unpredictable world

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

United by formativeness: The integration of knowing and doing

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Making sponsored search ads work better: Factors that improve effectiveness

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

A continent for commerce: The rise of African business

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Survival in fast-changing markets: Small-firm strategy, market development and product innovation

– The purpose of this paper is to find out if the approach to strategy-making taken by small to medium-sized enterprises (SMEs) affects their performance.

Finding the right force to improve police leadership: Qualities of transformational leaders can be identified

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

When marketing is everyone’s business: Entrepreneurs and the practice of marketing

– The purpose of this paper is to draw attention to opportunities for further research into the marketing practices of small entrepreneurial firms.

Fiat and Chrysler, negotiating for survival

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizon

Small scale industry, decision-making, and value system: an Indian civil servant’s perspective