Strategic Direction: Volume 29 Issue 5

Harnessing the strategic power of trust

The purpose of this paper is to highlight the positive strategic impact of building high levels of trust within organizations as a means of engaging employees, generating growth…

A paradox for the poor: Can online loans and gambling ever be socially beneficial?

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The town bringing “Big Society” to its table: Todmorden's Incredible Edible project has planted revolutionary ideas

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Putting money in poorest pockets: Business taking a lead in tackling world poverty

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Global ambitions of The Eden Project: Promoting and implementing sustainability management

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

In the green corner: how IBM, Unilever and P&G started winning again: Why big business is wising up to sustainability

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Power lurking within individual messages: Word of mouth is making itself heard, and firms know its value

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

India emerging as innovation hub: Dead‐end jobs or a hotbed of imaginative thinking?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

L'Oreal finds worthwhile approaches to marketing: Cosmetics leader has proved highly adaptable for more than a century

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Going back to basics with a focus on ethics: Preparing future professionals to be effective contributors to a sustainable society

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Want to change the world? Think differently: An interview with Paul Polman, CEO of Unilever, part 2

The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever.

Competitive horizon

Every which way we can: philanthropy and private investment are increasingly important in the global fight against poverty

Do environmental CSR initiatives serve organizations’ legitimacy in the oil industry? Exploring employees’ reactions through organizational identification theory

Kiva the disrupter (managing business disruption and ensuring business continuity)

Acquire more, fail less (ensuring that acquisitions are successful)

Towards an understanding of the role of trade fairs as facilitators of consumer creativity

A longitudinal study of mentor and protégé outcomes in formal mentoring relationships

The organizational virtuousness of strategic corporate social responsibility: a case study of the Sri Lankan family-owned enterprise MAS Holdings

Business under threat, technology under attack, ethics under fire: the experience of Google in China

Your company’s history as a leadership tool: take your organization forward by drawing on the past

Influential behaviour (how to achieve influence in advertising and marketing)

Diary