Strategic Direction: Volume 28 Issue 6

A more equal footing: How social media have transformed customer relationships

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Are big banks engaging their stakeholders in a dialogue?: A Sophistication Index (SI) of multinational banks shows the extent of social media and Web 2.0 adoption in their corporate reporting

This paper aims to present a methodology for combining lean manufacturing with current good manufacturing processes (cGMP) in a pharmaceutical company

Harnessing social media strategies: How social media is used by sports and entertainment venue managers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Fine wines and Facebook: Ignore social sites at your peril

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Skynet redux: the online war of the future: The dark sides of the social media revolution

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Making social media join the workforce: Technologies can play a big part if businesses do their homework

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

New media needs new marketing: Social networking challenges traditional methods

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

The connections that link people, products and profits: Business has much to learn from social media, but many companies have yet to master the concept

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Marshall Sponder, author of Social Media Analytics

The purpose of this article is to provide an interview with the former web analytics guru, Marshall Sponder.

Competitive horizon

Social marketing meets interactive media: lessons for the advertising community

The globalization of social media: consumer relationships with brands evolve in the digital space

International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media

Editorial

Is SCRM really a good social media strategy?

The death of personal service: why retailers make consumers responsible for their own customer experience

Practical implications and future research directions for international sports management

Diary