Strategic Direction: Volume 28 Issue 1

A sustainable workplace – we're all in it together

The aim of this viewpoint is to highlight the importance of sustainable business practices in the workplace. It also seeks to address the need for a people management strategy in…

It's good to talk: How one company strengthened its business‐to‐business partnerships

This review seeks to consider the use of intellectual capital reporting to strengthen business‐to‐business partnerships.

Dividend of doing the right thing: Benefits result from sustainable strategies

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Motivate your bright people for competitive advantage: How Indra introduced integrated CSR to transform its corporate strategy

The aim is to present a practical implementation of corporate social responsibility (CSR) in a large Spanish IT systems developer, and to link it to competitive advantage in firms…

Attracting and retaining customers in a competitive market: New strategies demonstrate advertisers still have more to learn

The feature's aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies

A measured view of community projects: Companies can work out the impacts of partnerships with NGOs

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Rebels with a cause: How a new wave of multinationals are radically redefining corporate strategy

The aim is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Nissan hones its global strategy: A big player in China now targets India

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Designed to look at bigger issues: Modern strategists have much to engage their minds

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Rupert Merson, author of Guide to Managing Growth

The purpose of this article is to provide an interview with Rupert Merson, author of Guide to Managing Growth.

Competitive horizon

Taming the dragon (the rewards and obstacles facing western marketers in China)

Goal setting and gainsharing: the evidence on effectiveness

A cocktail of opportunity (why a recession is not the time to trim brand portfolios)

Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)

Business services in European economic growth

The truth about the Bribery Act

A cocktail of opportunity (why a recession is not the time to trim brand portfolios)

Seeing what others miss: how to create advantages through “tactical shifting”

Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)

The battle for screen survival (new opportunities for cinema advertising)

Strategic tests from four senior executives

Diary