Strategic Direction: Volume 27 Issue 9

Who murdered strategy?

In business, the statistic that nine out of ten strategies fail has gone viral over the last couple of years. A prime reason for this is that leaders are under intense pressure in…

Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

From remoteness to recognition: The role of brand management

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Age‐old questions on brand choices: Data reveals complexity of loyalty issues

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Activity coordination on the table: Getting new products to market takes teamwork

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Sustainable development can save the planet: Social responsibility and ecological consumerism are good for business and good for the world

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

China crisis: ERP challenge for small firms

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Beware, the ad men are everywhere: They're so ingenious in getting to us

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The strain in Spain is taken by entrepreneurs in the main: How HR practices can encourage innovation in small firms

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Paul Nunes and Tim Breene, authors of Jumping the S‐curve

The purpose of this paper is to provide an interview with Paul Nunes and Tim Breene, authors of Jumping the S‐Curve

Running ICT as a business (aligning IT with corporate strategy)

The financial viewpoint (what marketing professionals need to focus on if they are to work successfully with finance directors)

Five reasons to go with the crowd (the advantages and drawbacks involved in online group buying and offering discounts to consumers in retailing)

Peggy Sue got old: media’s ageing audiences

Ten truths about millennials (characteristics of people belonging to the so-called Millennial Generation&)

Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance

Economy in Ireland poised for recovery

Business in society

Immigrant entrepreneurs, the ethnic enclave strategy, and venture performance

On elevating strategic design research

Leading the way: three manufacturing CEOs and the bold steps they took to make their companies successful competitors

Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)

Find what’s missing: strategies for reclaiming your trapped capacity

Retirement age abolition – the aftermath