Strategic Direction: Volume 26 Issue 4

How to 10×your influence: use four or more sources to exponentially increase your influence

The researchers at VitalSmarts have combined more than thirty years of their original research with the best social science research from the past five decades to develop a model…

Searching questions on search engines: Newcomers still trying to make a name for themselves

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Benvenuto internet! Let's drink to its uses: Why Italian speciality wineries need the web

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Professionals vs amateurs: the next round: Just who is shaping the future of entrepreneurship?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Cooking up a storm?: The global businesses of Gordon Ramsay

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The changing face of marketing: Succeeding in the digital world

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

One for all: Unity and growth at Unilever

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

When branding gets personal: Big names who stamp identity on their companies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Rachel Cairns

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

The continuing validity of the strategy-structure nexus: new findings, 1993-2003

The rise and demise of the Convertible Arbitrage Strategy

Top management team composition and views of viable strategies

Product and geographic scope changes of multinational enterprises in response to international competition

Marketing Revolution

Network strategizing trajectories within a planned strategy process

The internationalization strategy of Spanish indigenous franchised chains: a resource-based view

Diary

The long-run uncovered interest rate parity in view of a trading strategy

Competitive horizon

Putting some fizz into drinks marketing

How technology policy facilitates technology diffusion and improves firm capability: a dynamic survey from a network perspective