Strategic Direction: Volume 25 Issue 3

Subject:

Table of contents

Why thought leadership is more important than ever

Mindy Gibbins‐Klein

The purpose of this paper is to introduce executives to the idea of creating a writing and publishing strategy as part of their public relations (PR) and profile building

1531

Seizing the initiative: Brand building during a recession

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

3041

From Prada to Zara: Is the global recession out of fashion?

This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street.

11009

Get connected!: How Accenture and IBM are using the web for HRM strategy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

1689

Why going green won't cost the earth: Hotels, tour operators and jewelers stand up for sustainability

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

5272

The successful MBA project: The rise and future of The Cashmere Collection

This paper aims to reviewsa case study on Monaco based company Zelective and its clothing brand The Cashmere Collection.

612

Reliance on a winning strategy: Practice makes perfect

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

International mergers and acquisitions: The role of HR functions

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

4666

Interview with Rowan Gibson

Interview by Ruth Young

The purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation.

354

Delivering sustainable innovation: A positive attitude

The purpose of this paper is to look at the results of three recent innovation studies.

1648

An engineering adventure: Twin innovation goals

The papers aims to look at the Bloodhound SSC project, a new British‐based endeavour to create a car that can set a new record of over 1,000 mph, by 2011.

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Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele