Table of contents
Why thought leadership is more important than ever
Mindy Gibbins‐KleinThe purpose of this paper is to introduce executives to the idea of creating a writing and publishing strategy as part of their public relations (PR) and profile building
Seizing the initiative: Brand building during a recession
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
From Prada to Zara: Is the global recession out of fashion?
This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street.
Get connected!: How Accenture and IBM are using the web for HRM strategy
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Why going green won't cost the earth: Hotels, tour operators and jewelers stand up for sustainability
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
The successful MBA project: The rise and future of The Cashmere Collection
This paper aims to reviewsa case study on Monaco based company Zelective and its clothing brand The Cashmere Collection.
Reliance on a winning strategy: Practice makes perfect
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
International mergers and acquisitions: The role of HR functions
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Interview with Rowan Gibson
Interview by Ruth YoungThe purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation.
Delivering sustainable innovation: A positive attitude
The purpose of this paper is to look at the results of three recent innovation studies.
An engineering adventure: Twin innovation goals
The papers aims to look at the Bloodhound SSC project, a new British‐based endeavour to create a car that can set a new record of over 1,000 mph, by 2011.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele