Strategic Direction: Volume 24 Issue 9

Strategic brand management decision: the case of Sony Ericsson Walkman

The paper aims to review Sony Ericsson's brand management decision to leverage a brand from the Sony portfolio in their cellular phones.

Keeping your talent: Identifying and retaining your star employees

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Creating a creative organization: Innovation dos and don'ts

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Smoothie operators: Can PepsiCo loosen Innocent's UK stranglehold?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Have you got the bug?: Viral marketing and its place in your marketing arsenal

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

API discovers “good enough” is better than best: Christensen shows newspapers how to fight web media challengers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Is America depressed?: It depends who you ask

This paper aims to ass whether or not the USA is going through a recession, looking at evidence from business data as well as interviews with local business people.

Automobile heaven or hell?: Winning strategies for difficult times

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Max Mckeown

The purpose of this paper is to interview Max McKeown is a strategic advisor who has been elected to the Customer Service Hall of Fame, been nominated as a “Star of Human…

Robotic developments: Working towards a new breed of robot

While building robots with anything akin to human cognition and intelligence remains a far off vision, making them more autonomous and responsive will allow them to be used in a…

Nature's inspiration: Solving sustainability challenges

Many believe biomimicry – whereby an innovation to solve human problems is inspired by or comes from imitating nature – is a field whose time has come. Anyone doubting the…

Pioneering strategies for entrepreneurial success

Diary

Sustainable leadership

Competitive horizon

Knowledge management for corporate entrepreneurship and growth: a case study

Coming back from rock bottom (turnarounds)

Bye bye cheap labour (China)

Mid-market companies: small-cap business feels the squeeze

Authenticity: is it real or is it marketing?

Equal pay - the next big thing in employment law

Curious George (DryShips)

What’s on the web

International Business: Competing in the Global Market Place

Target’s inner circle