Table of contents
The Bard and the boardroom: Shakespeare's continuing relevance for business
John SimmonsThis paper analyses how Shakespeare's plays are relevant to modern business.
It's all McChange at McDonald's: McDonald's is making changes to reflect modern tastes and working practices but are these enough to stem criticisms of the firm as an agent of globalization?
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The Body Shop design: An evolving retail brand identity
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Honda revs up Vietnamese market: How the Japanese adopted Chinese business strategy
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Risky business: Meeting China's environmental challenges
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Bold leaders and brave decisions: eBay, Philips and Delta benefit from courage at the top
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
From virtual operations strategy to building infrastructure: The case of Tele2 in the competitive landscape of telecommunications
Reviews the latest management development across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The customer comes first: Priorities in product design for GM, Sharp and healthcare
Reviews the experiences of three different types of company in various parts of the world, to explain some of the current common concerns in new product research and development.
Interview with Henri‐Claude de Bettignies
An interview with Professor Henri‐Claude de Bettignies focusing on the development of China into a hugely influential world power and the opportunities and challenges facing…
A framework for innovation: Cracking the code
This paper analyses a survey conducted by futurethink. This survey addresses the issue of effective innovation.
Engaging maths: The importance of maths for innovation
This paper looks at how mathematics contributes to innovation.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele