Strategic Direction: Volume 22 Issue 8

Subject:

Table of contents

VAT in the boardroom: a strategic analysis

Simon Newark

Commercial strategy, new markets, the right personnel, perhaps even cutting one's losses and getting out of a market that does not prove as successful as hoped. Certainly in…

746

Siemens: systematizing, CRM and senior executives: How major companies should “get with the program”

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1282

Risky business?: Offshoring failures and how to avoid them

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

4226

Slow sales growth for Wal‐Mart: How does the world's largest retailer measure up to its rivals?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2187

Boeing flies high the Toyota way: Aircraft engineers learn to develop lean

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

3020

New unity at Countrywide: Planning the way to success

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

497

Deciding how to make decisions: Self‐interest can lead to bad moves for a company

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1487

The importance of marketing strategy: Gaining the competitive edge with Integrated Marketing Communications (IMC)

Presents an overview of how traditional marketing communications have changed, and discusses the importance of Integrated Marketing Communications (IMC).

24952

Making the most of growth opportunities: Strategies for success

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1904

The SME robot: The inexpensive industrial robot

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

588

Shipbuilding innovation: New product, new development technology

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1317
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Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele