Table of contents
Absence management
Jon HowarthTo introduce strategies for managing absence and building a positive attendance culture.
Intelligent success and intelligent failure: where's the difference?: Why some business models work, and some do not
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
There's something about Dell: How to look good and stay healthy in middle age
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Make mine the venison: Marketing strategy puts deer on the top US tables
Highlights the advantages of relationship marketing though a case study of Cervena, an “appellation controllée” for New Zealand venison, which helped it to carve out a new market…
Shell: an advertising success story: From local to global – the successful transformation of the oil giant's strategy
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Forget the focus groups and Delphi studies: A new tool for predicting market success of innovative products
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Zimmer thrives on R&D: New products account for 18 percent of sales
Highlights the importance of research and development to orthopedics company Zimmer.
Why Motorola could be poised for revival: Effective leadership the key
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Will the real Marks & Spencer's stand up?: Searching for that winning brand
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Commercializing a virtual proposition: Innovative device could help save health service billions
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Widening appreciation of PLM: Investing in delivering innovation
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele