Table of contents
Brand. Momentum. Speed.
Bret Kinsella, Joseph BensonTo leverage the science of momentum and apply it to art of brand management.
Vuitton bags the affluent customers: How luxury‐goods companies woo the wealthy
To present some of the strategies companies adopt to persuade customers to pay the huge prices that the luxury end of the market can command.
Siemens and SAP: when two worlds collide: How a multinational implemented IT platforms at the local level
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Procter & Gamble's innovation success: New research, new products, new markets
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Ethics is just about doing the right thing: Shell shocked and IBM goes fact‐finding
To discuss organizations’ approaches to company values and ethics, an important aspect of which should be finding out from employees what their perceptions are – asking them “What…
Loyalty cards and customer behaviour: Has the loyalty card had its day in European retailing?
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Keeping score: How ZAC found strategy implementation needed more than joined‐up thinking
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Becoming a better citizen: The value of corporate social responsibility
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Is there really an “I” in team?: A study of team‐based production organization at the Volvo bus plant
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Inclusive design as standard: Designing for a growing marketing
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
A world beater: Major advance for valve technology
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele