Strategic Direction: Volume 21 Issue 4

Subject:

Table of contents

Investing in inclusion

Tony Burnett

Looks at the issue of diversity and how it relates to the realities of the workplace.

1350

How Samsung nurtures new ideas: Sound knowledge base for R&D innovation

To present a knowledge management (KM) model for research and development organizations and discuss how to employ it for their innovation.

4627

McDonald's and healthy eating: But can the burger king really be transformed?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

11127

The strategic message from IBM: Diversify or die

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

4458

How corporate culture helped Southwest Airlines become the best: Employees are the No. 1 customer

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

21255

Big in Japan: internet adds a new dimension to customer organization: JTB, Nippon Travel Agency and Kinki‐Nippon Tourist learned a new style of marketing

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1641

Technological determinism: the real reason for change?: The public discourse of the AOL/TimeWarner and US West/Qwest mergers

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1869

Henry Ford would just love Toyota: Car makers’ strategy for market share

To compare the contrasting approaches of car manufacturers as they compete for market share and revenues.

6554

Rethinking the cause of management fads: Why blaming the consultant is the easy way out

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1075

People‐centered innovation: Moving beyond technology‐led innovation

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1930

Continuing concerns over European R&D: Ongoing decline in R&D investment could seriously affect Europe's manufacturing future

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele