Table of contents
Singapore Airlines’ winning formula: Cutting the cost of being the best
We are often told that before we can run we must learn to walk. That’s sound advice, particularly in business. But try telling it to David G. Neeleman, the 44‐year‐old CEO of US…
“There’s big – and there’s Wal‐Mart”: Winners on a huge scale
When businesses become really massive global enterprises, alarm bells start to ring even among people who are firm believers in the market economy. In the UK, there has been much…
A strategy for learning to use knowledge: Barriers to be overcome
The idea that knowledge is a competitive asset to be nurtured is now accepted universally. Interest in knowledge management continues to grow as organizations seek initiatives…
IBM thinks its way to better branding: Releasing the power of a dormant resource
Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business…
Towards good corporate governance: Realistic or idealistic?
In a privately owned company, the owner rules the roost and controls the decision‐making process. Flotation changes all that. Going public diffuses ownership among a wide range of…
China’s industrial revolution: Expanding economy a boon for foreign investment
There’s a word which keeps cropping up in business magazines, newspapers’ business and financial pages, money markets and boardrooms throughout the USA, the UK and the rest of the…
Keep asking the customer: Dagbladet Børsen increase customer loyalty through relationship marketing
Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price…
Companies aim to make quality count: In a land of plenty
The Americans are renowned as tough‐to‐please consumers. This is something that comes with the territory in the world’s richest and most powerful nation, where the most mundane…
Next generation product development: Doubling R&D effectiveness
Product development management has evolved through major generations, and each successive generation has enabled far greater performance than the previous one. In the 1990s…
Forecasting technology innovation: Exploiting the electromagnetic spectrum
There can be little dispute that the UK, with its excellent science base, has the potential to take advantage of the opportunities arising from the increasing speed of scientific…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele