Strategic Direction: Volume 20 Issue 4

Subject:

Table of contents

Industrious times at British Airways and Ryanair: Winning the battle for the skies

As a result of terrorism, world health scares and war, the air transport industry has been re‐shaped almost beyond recognition. And while much has been written about the…

15651

Implementing a turnaround at Mitsubishi: Interview with Stefan Jacoby, President and CEO of Mitsubishi Motors, Europe

Stefan Jacoby has been President and Chief Executive Officer of Mitsubishi Europe since October 2001 when he joined the company to initiate and manage its turnaround in Europe…

1297

Sony struggles to remain creative: Innovation vs. efficiency and productivity

Making a video game these days is getting more and more like making a movie. So‐called blockbuster games are developed by large teams of programmers managed by “producers”, can…

6823

Onwards and upwards for Honda and Toyota: Automakers leading the Japanese fight back

Towards the end of 2003, the Japanese government announced that GDP had grown by 1 percent coupled with a 35 percent increase in the trade surplus. These encouraging figures were…

4965

When mergers mean acquisition of headaches: Taking a broader view

As a corporate leader with an impact so remarkable that his name reverberates even outside the business world, Jack Welch’s views should always make people stand up and listen. In…

2995

Bass seeks cost effective expansion in European hotel market: More rooms at the inn?

In today’s global market, many companies aim to become big fish in several international ponds. Bass Hotels and Resorts is no different, targeting growth within each of its three…

1161

Why product managers don’t cry over spilt milk: Rapid results can prevent long‐term failure

On the face of it, there may not seem much in common with a World Bank project to increase the productivity of Nicaraguan farmers, and British financial institutions’ need to…

558

Sainsbury’s keep their cool: Technology choice faces perishable food suppliers

Talk of keeping track of where someone or something is by “tagging” and many people think of the fight against crime. Convicted thieves or hooligans can be “tagged” these days as…

2394

Building a “lean” knowledge base: New level of skills training for Nestlé UK’s factory line managers bring significant rewards

Few can doubt the complexity of achieving a true “lean” manufacturing operation. While a growing number of UK plants now seem capable of achieving a significant step forward in…

2359

Successful cost reduction methodologies: World leading manufactures highlight tools and techniques for achieving major cost reduction

As more manufactures struggle with global markets, competition from “low cost” countries, and faltering home economies, the attention of many manufacturers has naturally turned to…

4422
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele