Strategic Direction: Volume 19 Issue 7

Subject:

Table of contents

E‐business high on the agenda for UPS and FedEx: Picking up the pace in package delivery

United Parcel Service was formed in 1907 and from humble beginnings as a messenger service in Seattle has transformed itself into a $31 billion industry of 360,000 employees…

3662

Shell’s bid to rebuild its reputation: Group Director Paul Skinner discusses the need for trust

Little more than a decade ago, Shell was a by‐word for corporate mistrust. Not only had it caused public outrage with its plans to sink the Brent Spar oilrig in the Atlantic, but…

1610

What happened to the good old days?: The marketing industry feels the pinch

Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly increasing audiences during the 1960s, TV advertising entered a…

746

BHS boss takes over merger’s success rate: British entrepreneur puts his money where his mouth is

While Philip Green was celebrating his £5m birthday bash in the sun last year, rival shareholders and CEOs were bashing their heads against brick walls. Though every company the…

886

A tale of two systems at MediaOne and AT&T: Knowledge‐sharing systems compared within the same organization

Knowledge management aims to bring intellectual resources together and make them available for everyone in the organization. As well as broadening horizons, knowledge management…

283

The drama of “consultobabble”: Consultant‐speak is the product of a complex client‐consultant relationship

External consultants are often disparaged because of their language; they just cannot stop using words that do not exist. In fact, consultants regularly use so much jargon in…

404

The phenomenal growth of Vodafone: Rapid rise through an aggressive leadership style

Spun off from Racal Radio Group in 1985, Vodafone Group has transformed itself in the last six years from a virtually unknown small UK‐based company into the world’s largest…

3601

Change the conversation: All we talk about is resistance

So how might you describe you and your firm’s attitudes? Complacent? How about resigned or cynical? If you are lucky enough to be part of an organization that has enjoyed…

752

Canadian e‐commerce pays the price for playing the waiting game: Failing to keep up with the Joneses

According to the age‐old proverb, “it’s better to look before you leap”. But that is not always necessarily the best policy to adopt. And exercising caution within a business…

295

The human key to effective innovation: Developing people and group behavior

The product innovation and development process has come under increasing scrutiny over recent years, and this has lead to the general recognition that innovation is vital for…

1230

Moving innovation beyond the four walls: The strategic importance of collaborative development

The issue of collaborative development is increasingly recognized as one of the next major frontiers for improving the process of product innovation and development. Many…

764
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele