Table of contents
Why your organization could be the next Barings Bank
In February 1995, Simon Jones and Tony Railton of Barings Bank planned a meeting that afternoon with their star Singapore trader, Nick Leeson, to iron out a few financial…
Caught in a downward trend: how Fiat, AOL and Levi’s dealt with failure
Whether you are based in the USA, Europe or the Far East, now is not a good time to be in the corporate game. Markets are struggling, corruption is rife and trust in big business…
Intel’s e‐business strategy
Intel is the world’s largest producer of integrated circuit chips and has customers around the world. But it also faces stiff competition from companies such as Advanced Micro…
Reaching for new heights
How many times have you read about heightened global competition or dramatic changes in the competitive landscape over the last couple of years? Chances are quite a few. But no…
Managing merger madness
Mergers and acquisitions are widely recognized as a fast‐track to organizational growth, increased profitability and greater market share. They seem to offer easy gains without…
How NTT DoCoMo created Japan’s mobile Internet
In 1996, Koji Oboshi, president of NTT DoCoMo, foresaw that the demand for new mobile phones would soon peak unless mobiles were developed with new capabilities and services so…
Britannia discovers the benefits of analytical CRM
Imagine walking into your local bank to be greeted by a friendly assistant who, after asking only for your name (no account code or reference number), then has access to all of…
Focus groups help enhance performance at Marco
When sales of shoes in the key holiday period kept slumping year after year, US retailer Marco called for help. Corporate executives had a feeling the fall‐off in sales was a…
Wholesale secrets
Everyone agreed the dot com revolution heralded the end of traditional selling and distribution. Internet businesses seemed a natural development of existing trends to cut out the…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele