Strategic Direction: Volume 18 Issue 1

Subject:

Table of contents

Kwik‐Fit fits insurance

Senior executives blithely talk about their commitment to quality, but how many would give customers their home phone number? Sir Tom Farmer, founder, chairman and CEO of Kwik‐Fit…

546

Black belts save Motorola a billion

A continuous flow of flawless products and services is the holy grail of all companies. Over the years various strategies, such as TQM, have been proposed to improve processes and…

2000

A National Health Service Trust overhauls its communications system

Communications are important when you are a National Health Service Trust caring for a remote and largely rural community in Northern Ireland. On top of that you are responsible…

246

Promotional strategies at the Salisbury YMCA, Hong Kong

How do you promote a restaurant if you are restricted in your ability to advertise? This question has been exercising the Salisbury YMCA of Hong Kong which suffered a 15 percent…

992

The e‐tailing delivery conundrum

Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can…

724

SUPER improvements in business performance

Businesses are constantly seeking ways of maintaining their competitive advantage, of meeting customers’ needs and increasing market share. There is now a range of methodologies…

646

Made in Japan, used in the West

There is an ambivalence in many people’s attitudes to Japanese business techniques in the West. An admiration for their management styles and ability to penetrate Western markets…

1032

Learning the new business language

The management of quality is not new, although in some circles it is viewed as a faded star. Nevertheless, the quality concept is becoming increasingly important as globalization…

597
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele