Table of contents
DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR
Gareth Smith, Jim SakerExamines the role of strategic marketing in public sector services.Looks at the strategic marketing planning process and identifies thebarriers which hinder the utilization of…
1407
MARKETING PUBLIC LIBRARY SERVICES – OPPORTUNITIES FOR CHANGE
Margaret Kinnell, Jennifer MacDougallAnalyses marketing strategies relevant to public library managersat a time of change in the reviewing of public library services withreference to a material questionnaire and…
468
MARKETING PUBLIC LEISURE SERVICES IN THE UK
Michael F. Collins, Susan A. GlyptisReports a review of practice in leisure services carried out by theMarketing in Public Services Group at Loughborough University in 1991 bya UK‐wide survey by postal questionnaire…
536
ISSN:
0143-5124Online date, start – end:
1979Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Librarian Career DevelopmentEditor:
- Mr Steve O'Connor