Management Research News: Volume 27 Issue 3
Table of contents
A new approach for estimating the tax advantage of leasing
Massimo Regalli, Giulio TagliaviniThe evaluation of the after tax cost of leasing is rather complex and financial operators often fail to emphasise the cost/benefit balance. We propose an analytical formula for…
Chief ‘Ntrepreneur Officers (CNOs): American Sam Ginn and Britisher Chris Gent, in high‐risk (PRINT), high‐returns decisions creating a wireless world, 1984‐2000
George K. ChackoWireless communication comprises telecommunications industry products and services which move voice, video, data, and graphics at the speed of the electron. But wireless is far…
The relationship between adult playfulness and viewers’ response to advert execution: an initial exploration
Albert Caruana, Joseph VellaAdult Playfulness with advertising can be described as the way individuals derive enjoyment during their interaction process with advertising. It is an area that has received…
Developing customer relationships through Fair Trade: a case study from the retail market in the UK
Peter Jones, Daphne Comfort, David HillierLooks at the so‐called 7Ps of the retail market in the United Kingdom: product, price, place, promotion, people, process and physical evidence, along with customer service. Looks…