Management Research News: Volume 27 Issue 3

Subject:

Table of contents

A new approach for estimating the tax advantage of leasing

Massimo Regalli, Giulio Tagliavini

The evaluation of the after tax cost of leasing is rather complex and financial operators often fail to emphasise the cost/benefit balance. We propose an analytical formula for…

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Chief ‘Ntrepreneur Officers (CNOs): American Sam Ginn and Britisher Chris Gent, in high‐risk (PRINT), high‐returns decisions creating a wireless world, 1984‐2000

George K. Chacko

Wireless communication comprises telecommunications industry products and services which move voice, video, data, and graphics at the speed of the electron. But wireless is far…

The relationship between adult playfulness and viewers’ response to advert execution: an initial exploration

Albert Caruana, Joseph Vella

Adult Playfulness with advertising can be described as the way individuals derive enjoyment during their interaction process with advertising. It is an area that has received…

Developing customer relationships through Fair Trade: a case study from the retail market in the UK

Peter Jones, Daphne Comfort, David Hillier

Looks at the so‐called 7Ps of the retail market in the United Kingdom: product, price, place, promotion, people, process and physical evidence, along with customer service. Looks…

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ISSN:

0140-9174

Online date, start – end:

1978 – 2009

Copyright Holder:

Emerald Publishing Limited