Management Research News: Volume 21 Issue 11

Subject:

Table of contents

Franchising as a tool for small medium sized enterprises (SME) development in transitional economies ‐ the case of central European countries

Nitin Sanghavi

Assesses the benefits and limitations of franchising as a tool for the development of small‐to medium‐sized enterprises (SMEs); focuses on the use of franchising in transitional…

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Franchising entry and control strategies in difficult and remote business environments: the case of Bulgaria

Richard Beilock, Katherine Wilkinson, Vera Zlateva

Uses experiences in Bulgaria to exemplify market entry and control strategies employed by franchisors in a business environment that is geographically and culturally remote from…

ISSN:

0140-9174

Online date, start – end:

1978 – 2009

Copyright Holder:

Emerald Publishing Limited