Management Research News: Volume 20 Issue 4
Table of contents
Managing Sales Forecasting
Douglas C. WestThis research examines the extent to which the number of sales forecasting methods used by a company affects forecast accuracy and the extent to which organisation affects the…
Trading With China Is Not Like Trading With Japan: A Cultural Comparison For Foreign Investors
Yim Yu WongThe People's Republic of China has a growing trade surplus with the Western World which, with the United States alone, has increased from $23 billion to $29 billion, inspiring…
Strategies for Finding Individual Purpose and Meaning
Barbara C. Lauper, Brian H. KleinerOne strategy for achieving a meaningful life is described by John Kekes of New York State University at Albany. His belief on this matter is that the will is informed and is…
NEWSPAPER ADVERTISING PRACTICE IN AN ARABIAN GULF COUNTRY
Secil TuncalpAdvertising is an important marketing activity, perhaps more important in Saudi Arabia than in other international markets. According to one observer of the Saudi market, Arabs…