Planning Review: Volume 19 Issue 2

The inquiry center

Vincent P. Barabba, Gerald Zaltman

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous…

Alliances speed knowledge transfer

Joseph L. Badaracco

Joint ventures aren't usually thought of as being faster ways to exchange know‐how than acquisitions. But alliances are sometimes the only way to speedily transfer a successful…

The evolution of Third Generation R&D

Philip A. Rousselon, Kamal N. Saadn, Tamara J. Erickson

Third generation management of R&D seeks to create a strategic and operational partnership between researchers and other functional units that will meet both the challenging…

The challenge of renewal through acquisitions

Philippe C. Haspeslagh, David B. Jemison

Better management of the pre‐acquisition decision‐making and the post‐acquisition integration processes can improve an acquisition's potential to contribute to strategic renewal.

EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies

Frank W. Smead

EastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for…