Planning Review: Volume 17 Issue 1


Table of contents

Competitive confrontation in consumer services

Michael G. Allen

Here's an airline service performance you might take for granted: Coach passengers are enjoying their overnight Swissair flight to Geneva. The plane left promptly from…

Competitive assessment in service industries

Thomas W. Leigh

Grinstead Inns, a low‐priced motel chain, is a recent addition to the lodging product line of the Columbia Corporation (a fictional firm). Grinstead Inns is targeted…

Selected highlights of the 1988 strategic management society conference

Bernard C. Reimann

Will strategic planning be the next crusade for the pan‐European market that is scheduled to debut in 1992? The stunning turnout for the October 17–20, 1988, Strategic…

1989 World political and economic risk forecast

William D. Coplin, Michael K. O'Leary

Our Political and Economic Forecast Chart (an annual feature in Planning Review), highlights the risks and opportunities to international business as we see them from our…


The globalization of the motor vehicle manufacturing industry

Norman Coates

By the year 2000, will there be one major global multinational automobile company supplying the entire planet? Extrapolating from trends in the 1980s, it is entirely…

U.S.‐Japanese joint venture: New United Motor Manufacturing, Inc. (NUMMI)

Powell Niland

New United Motor Manufacturing, Inc. [NUMMI] was formed in February 1983, when General Motors Corporation and Toyota Motor Corporation agreed to establish a joint venture…



Renamed to:

Strategy & Leadership

Online date, start – end:

1975 – 1996

Copyright Holder:

Emerald Publishing Limited