Planning Review: Volume 13 Issue 3

The straw that stirs the drink: Leadership at Pepsico

D. Wayne Calloway

Strategic planning is clearly a line function at PepsiCo. In stronger terms, strategy is the essence of our business and the responsibility of each of our division presidents…

Xerox's productivity plan is worth copying

David T. Kearns

Our business entered the 1980s bloated with too many workers and wrapped in too many layers of management for the proper supervision of workers. That's hardly a formula for…

Continental Groups postmortem

Mike Davidson

Continental Group's brief epic bout of restructuring did not deter a takeover. Diverse views of the complex story are presented: First, the analysis of the corporation's planning…

Macroeconomic forecasting: Science or voodoo?

A. Arthur Smith

Macroeconomics has an important role to play in understanding the forces at work in the world today, and how they can be harnessed to meet national as well as industrial economic…

Kodak's “Global factory”

Cornelius J. Murphy

One of Kodak's primary objectives is the effective management of our resources in today's global marketplace. Developing worldwide strategies and markets is vitally important to…

The 1985 political climate for international business: A forecast of risk in 82 countries

William D. Coplin, Michael K. O'Leary

Worldwide political and economic risks to business will continue through 1985, partly as a result of domestic political and economic conditions and partly because of regional and…