Management Decision: Volume 51 Issue 10

Key factors for entrepreneurial success

Francisco Javier Maqueda Lafuente, Anna María Gil Lafuente, Vanesa F. Guzman-Parra, Jaime Gil Lafuente

– The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.

The value co-creation process as a determinant of customer satisfaction

Manuela Vega-Vazquez, María Ángeles Revilla-Camacho, Francisco J. Cossío-Silva

The greater part of the academic literature coincides in highlighting the positive influence that consumer participation has on the value created in service delivery. In this…

Beyond legitimacy: legitimacy types and organizational success

Francisco Díez-Martín, Camilo Prado-Roman, Alicia Blanco-González

The purpose of this paper is to clarify and extend knowledge concerning the relationship between legitimacy and organizational success within the framework of institutional…

Viral marketing through e-mail: the link company-consumer

María-José Miquel-Romero, Consolacion Adame-Sánchez

The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate…

ISO and OHSAS certifications: How stakeholders affect corporate decisions on sustainability

Guoyou Qi, Saixing Zeng, Haitao Yin, Han Lin

This research aims to empirically investigate the influence of stakeholders on the corporate decision of ISO 9001, ISO 14001, and OHSAS 18001 certifications and how that influence…