Management Decision: Volume 37 Issue 9

Building organizational citizenship

Baird K. Brightman, John W. Moran

Since every organization’s success is built on the participation and good work of its staff, this article advises leaders to view their organization as a country, and frames their…

Perception configurations in business relationships

Maria Holmlund, Tore Strandvik

There is a growing interest in relationships in the marketing literature, which has resulted in increasing attention to relational aspects of business. How the actors perceive the…

Value‐based marketing and its usefulness to customers

David Walters, Geoff Lancaster

Examines the concepts of value and information in terms of management. Although changes in information technology are the major themes, changes in the marketplace and the…

Anatomy of competitive advantage: a SELECT framework

Hao Ma

Competitive advantage is the basis for superior performance. Understanding the anatomy of competitive advantage is of paramount importance to general managers who bear the…

Exploring the common ground of total relationship management (TRM) and total quality management (TQM)

Mosad Zineldin

This paper is a continuation of our research effort to develop a new approach to total relationship management. It is a theoretical and conceptual one, providing marketing and…