Management Decision: Volume 34 Issue 6

Factors influencing the international advertising practices of multinational companies

Greg Harris

Reports on a study which investigated why multinational companies standardize the advertising executions deployed throughout the various national markets in which they operate…

Michael Porter’s Competitive Advantage revisited

Nicholas J. O’Shaughnessy

Re‐affirms the validity of Michael Porter’s contribution to the discourse on competitive advantage, but suggests that his theory is weakened by its neglect of cultural factors and…

Capital, economic returns and the creation of value

John C. Groth, Steven S. Byers, James D. Bogert

Focuses on sources of capital to an organization, investment and flows of capital within an organization, interaction with markets, the generation of economic returns, and the…

Pricing behaviour in the Scottish computer industry

Windham B. Hornby, Miles Macleod

Aims to: determine the degree of association between the setting of pricing objectives and the firm’s financial performance in the Scottish computer industry; to determine the…

Organizing the capital budgeting process in large firms

Paolo Maccarrone

Describes how most studies of capital budgeting are based on financial theory. The development of very sophisticated analytical techniques has gained much popularity among…

Behaviourism in the study of salesperson‐customer interactions

Antonis C. Simintiras, John W. Cadogan

Despite the acknowledged importance of an understanding of the determinants of and processes affecting the salesperson‐customer interaction, this issue still remains an enigma…

Multicultural team learning: an approach towards communication competency

Barbara McCain

Analyses the need to prepare business students in the art of multicultural communication as we approach the millennium. Assesses four research areas: language codes; learning of…