Management Decision: Volume 20 Issue 4

An Assessment of the Methodological Framework for Comparative Marketing Studies

Erdener Kaynak

The purpose of this article is to explore the methodological framework used for comparative marketing systems studies. To this end, a comprehensive literature search was carried…

A Historical Approach to Comparative Retailing

Ronald Savitt

One of the most serious problems faced by the multinational retailer is the estimation of the structure of retail markets in the many countries that he might want to enter. While…

Comparative Consumer Research: The Next Frontier?

Yoram Wind, Susan P. Douglas

Comparative consumer research is one of the neglected areas of marketing and consumer behaviour. This article advocates the importance and contribution of comparative consumer…

The Consumption Function: Marketing's Role in Economic Development

Edward W. Cundiff, Marye T. Hilger

Introduction Everyone agrees that increasing levels of economic development is good, but hardly anyone agrees on how to achieve it. Theorists cannot even agree on what constitutes…

Decision‐Making for International Marketing: A Comparative Review

S. Tamer Cavusgil, Yezdi M. Godiwalla

Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the…